Here's where you'll find all the latest news and developments regarding the 2021 Great Weston Ride:

May 2021

Got To Be In It To Win It.....

We've received some great news that we'd like to share - it turns out that the GWR is in the running for not one but TWO major awards this year!

We've been shortlisted for 'Best Event' in Bristol at the prestigious Bristol Life Awards and we've also been chosen as a finalist in the 'Health & Wellbeing' category too, and obviously we're delighted to receive this level of recognition after THE most challenging of years in 2020.

Bristol Life Awards Finalist
Bristol Life Awards Finalist

Bristol Life Awards Finalist

Bristol Life Awards - Events
Bristol Life Awards - Events

Event Finalist

Bristol Life Awards - Health & Wellbeing
Bristol Life Awards - Health & Wellbeing

Health & Wellbeing Finalist

Bristol Life Awards Finalist
Bristol Life Awards Finalist

Bristol Life Awards Finalist



The Bristol Life Awards make it very clear that they're all about "celebrating the best of Bristol" so of course it's a tremendous accolade just to be named among the finalists.

That said, we're not what you would call complete strangers to the Awards - in fact, it's actually the FIFTH YEAR IN A ROW that we've been shortlisted for the 'Best Event' award and no other event can match that enviable record.

So that already feels like some achievement in itself, but obviously it's fingers crossed for fifth-time lucky - so far it's been 'always the bridesmaid, never the bride'! :)

But we did actually WIN the 'Health & Wellbeing' Award in 2018 - it was a very proud moment for us, and it was great to see the significant health benefits of cycling being recognised in this way.

Bristol Life Awards Winner


Obviously it would be fantastic to repeat that previous success, even more so after the very difficult year we've all had where the value and importance of outdoor exercise for physical AND mental health has really been highlighted.

We'd say that possibly the one constant positive throughout the pandemic for most people has been the ability to go out for exercise, and it's been great to see so many people choosing cycling as their preferred form of exercise - and long may that continue.

We now have to wait until September before we know the final outcome, but in the meantime if you want to be part of what may well be the 'Best Event in Bristol' make sure that you get your Online Entry in ASAP if you haven't done it yet!


May 2021

The Beers Are On Us!

We've got some FREE BEER to give away courtesy of our fab partnership with Butcombe Brewery - and you just need to tell us if you want to be in with a chance of winning it!

It's very simple - we're going to give someone 24 BOTTLES of Butcombe's finest beer, and we want these to go to a rider who's fundraising for our charity partner Prostate Cancer UK as an extra little 'Thank You' for the much-needed help & support.



We'll be choosing a winner on Father's Day (Sunday 20th June 2021), which seems very appropriate to us, and every rider who's signed up to fundraise for Prostate Cancer UK by that date is eligible for the draw - so all you need to do is to EMAIL US to let us know that you're fundraising and your name will automatically go in the hat! :)

You can easily sign up to fundraise via our Charity Partner page if you haven't done it yet, and there's also a printable form on there for offline fundraising if you prefer the 'old school' way.  And of course there's direct contact info for the charity if you need it for any advice or help.

You'll also see that Prostate Cancer UK offer fundraisers their own rewards as well to thank them for their support - these include their branded cycling jerseys, as well as a great zip-up hoodie that's new to us this year.

PCUK Zip up hoodie front.jpg


So someone's definitely going to be all set for a big celebration - whether that's sharing the beers with a few friends to mark the end of lockdown restrictions, or maybe just waiting a few weeks to toast their GWR achievement in style!

Just remember to let us know that you're fundraising & then we'll make sure that you're entered :)

April 2021

2021 GWR Jersey Update

As mentioned below, Butcombe Brewery has supported the GWR for 10 years running now and so, as a way of showing our appreciation & thanks for that unstinting support, we've decided to include the brewery's logo on this year's GWR jersey.



It's the first time we've ever done anything like this so it's a big decision for us, but ten years - together with the fact that the brewery is still willing to back us despite the dire circumstances for their business over the last 12 months - shows a level of support that we feel deserves to be recognised in this way.

So we're very pleased to be able to do this and thereby give something back by way of our own support, and it's fitting that we're doing it for a Bristol-born business that's as proud of its West Country roots as we are.

Other than this, the jersey design will remain exactly the same as last year and the main point to note at this stage is that there isn't much time left if you do want to buy one - the jerseys are only available by pre-order and the deadline for placing an order is Sunday 11th April.

Please take a look at the March 2021 post below for further info or, if you prefer, you can go straight to our Online Entry page to place your order now.

Just don't delay! :)

April 2021

Raising a Glass to Butcombe!

We're definitely shifting into 'Good News' mode now and, in keeping with that, we're absolutely delighted to announce that Butcombe Brewery has confirmed that it will be supporting us again this year - for the TENTH YEAR running!



Ten years of partnership deserves a special mention at the best of times, but even more so when you factor in current circumstances - so we're immensely pleased that Butcombe is still willing & able to continue its support for the GWR, as well as also supporting our newer Mendips Lakes and Lumps Ride.

We're pretty sure that everyone's aware just how difficult the last 12 months have been for the hospitality industry as a whole, and for pubs and breweries in particular, but Butcombe has a strong affinity with the West Country and, like us, as a Bristol-born entity they're keen to promote the area as a great place for leisure activities.

This is because, as well as their excellent beers, there are also numerous lovely Butcombe pubs & inns dotted around the South West and, as a cycling-friendly organisation, it's worth noting that these establishments are always pleased to welcome people on bikes for a bit of refreshment and refuelling when they're out & about.

The brewery even organises its own (very responsible!) in-house cycling tour of Butcombe pubs, so they're definitely on the same page as us when it comes to enjoying a great day out on a bike! :)

The continuing partnership means that our GWR riders can look forward to seeing the Butcombe event bar at the finish line again this year, and of course their finest ale will be available on tap to help people to celebrate their achievement in rising to the GWR challenge.

And that's not all: as we've said, Butcombe is also supporting our Mendips Lakes and Lumps Ride and once again they'll be providing every rider in that event with a FREE BOTTLE OF BEER at the finish - so a great day out exploring the wonderful Mendip Hills AONB by bike in June just got even better!



We'll also be looking at other ways to get the most out of this great West Country partnership, but the bottom line is that once again we're going to have some of the best beer in the country available at both these events - and we'll certainly drink to that!


March 2021

GWR Cycling Jersey - Available to Order

We've had numerous enquiries recently about our GWR cycling jerseys so, as we don't have any in stock, we've decided to place another order for delivery ahead of this year's Ride.

GWR jersey


It was a brand new jersey design last year that turned out to be extremely popular and it will be exactly the same design & spec this year, and we're pleased to be able to say that it will also be the same price.

But please note that we can only do this 'to order' - the GWR ran at a loss last year due to an enforced reduced capacity together with additional COVID-related costs, so unfortunately we're not in a position to be able to carry a large amount of stock and therefore it has to be advance purchases only.

But what we will still do is supply and deliver the jerseys at cost plus a modest amount on top as a donation to our charity partner Prostate Cancer UK, meaning that once again the purchase price is just £35 - which includes VAT, P&P and the charity contribution.

Obviously we want to ensure that we can get the jerseys to people in good time for this year's GWR so orders need to be placed by Sunday 11th April 2021 latest - then once we confirm our needs it's likely to take up to eight weeks for production & delivery to us and, with the possibility of delays with goods coming into the UK, we want to allow ample time for final delivery to you.

This means that we expect to be able to send out jerseys to everyone who's ordered one by mid-June, although of course we'll get them out sooner if we possibly can.

The jersey, available in sizes XS to 4XL, comes with three rear pockets to carry your ride essentials AND an additional small zipped pocket for valuables, and we can offer a level of customisation that includes zip options (short or full-length) and a female-specific cut.

Have a look at the male & female size charts below for measurements and, if you'd like to buy a jersey, please visit our Online Entry page where you'll be able to select your size & zip preferences:


Men's GWR jersey sizes


Women's GWR jersey sizes


GWR jersey front & back


Men's GWR jersey sizes



NB these jerseys are described as 'club fit' and we can confirm that they're definitely a pretty snug fit so if you're borderline between two sizes or unsure - or if you just prefer a slightly looser fit - you may want to opt for one size up.

And remember - if you want one PLEASE don't miss the order deadline (Sunday 11th April)!


February 2021


Following the Government's much-anticipated announcement & publication of its four-step 'roadmap out of lockdown' for England, here's our latest thinking on what it means for the 2021 GWR.

Firstly, we're pleased to see that this plan confirms our earlier assessment that we could see a material change for the better from Easter onwards and, while no doubt people will have their own views on the pace at which various lockdown measures will be lifted, obviously the overall picture constitutes very welcome news.

And it's certainly encouraging to see that the Government and its scientific advisors actually appear to be able to envisage a complete end to legal restrictions in relation to social contact by the Summer.


However, it's important to note that it's been stressed that it's data and not dates that will ultimately govern the speed at which things unlock, which means that the dates in the roadmap are actually just a rough guide and subject to change.

Nevertheless, based on the information provided in the roadmap, we can have significantly-increased confidence not only in the prospects for the GWR to go ahead as planned on Sunday 18th July 2021, but also in the clear indication that we may be in a position by that date to return to something very close to 'normal', both in terms of delivery of the event AND in terms of numbers of participants.

That said, at this very early stage it's still only 'confidence' and not 'certainty' so we're not going to get carried away - we're still going to proceed cautiously in our planning & approach for now, and we think it would be prudent at least to see the progress and, in particular, the impact of the 'Step 1' measures in the roadmap before making any major planning changes.

Therefore, while we're very encouraged and certainly feeling cautiously optimistic at this development, we're not taking anything for granted and we're going to wait for greater certainty around the timelines & dates that have been announced, bearing in mind the following important statement in the official summary guidance:

"In implementing this plan we will be guided by data, not dates, so that we do not risk a surge in infections that would put unsustainable pressure on the NHS. For that reason, all the dates in the roadmap are indicative and subject to change. There will be a minimum of five weeks between each step: four weeks for the scientific data to reflect the changes in restrictions and to be analysed; followed by one week’s advance notice of the restrictions that will be eased. Only when the government is sure that it is safe to move from one step to the next will the final decision be made."


This means that, for now, we'll continue to keep our backup date in place (Sunday 5th September 2021) just in case and at least until there's some further clarity, and of course we'll continue to make COVID-secure arrangements for event delivery until such time as we have the certainty that we can act otherwise.

But the very good news is that we're now inclined to make a slight change in our forecast/expectations for the permitted overall event size - even if actual dates shift slightly, the general 'direction of travel' within the roadmap gives us enough confidence to think that we should be able to safely surpass the conservative 600-person cap that we've anticipated to date.

Indeed, the fact is that if the roadmap proves to be entirely accurate in terms of its stated 'unlock' dates then, in theory, we'd be in a position to return to our 1,000+ riders of pre-COVID days - of course we're not anticipating that just yet, but it's something we'll keep a very close eye on.


In summary then, this feels like positive and encouraging news going forward and, as ever, we'll continue to monitor developments and the relevant official guidance.  And, as we've just done now, we'll adjust our thinking in response and update accordingly.

We hope this note is of some help, and please feel free to let us know if you have any queries regarding any of this.

And please still sign up as soon as you can for the 2021 GWR if you haven't done so already, and there are at least three good reasons to do this - 1) in the event of ANY cap on numbers 'first come first served' will always be our guiding principle; 2) it really helps us with our planning in these extremely challenging times; and 3) it also gives you plenty of time to get yourself ready so that you can enjoy a totally fab day out!


Come on - Rise to the Challenge with us! :)

February 2021

2021 GWR Backup Plan & Entry Update

While nothing has really changed in essence from our coronavirus update below, naturally we're planning as far ahead as we can this year and, as part of that, it makes complete sense to put a contingency plan in place in the event that we should need to re-arrange the GWR (as happened in 2020).

We must stress that at this point in time there's absolutely nothing to suggest that the GWR won't be able to take place as scheduled on Sunday 18th July 2021 - it's still a long way off, and we very much expect to see a significant improvement in the national situation before then - however we're just acting prudently and so we've now also fixed a backup date for the 2021 GWR.

That backup date is Sunday 5th September 2021 so PLEASE SAVE THE DATE.

Our aim here is to make things as easy as possible for everyone, and hopefully giving ample notice to reserve the backup date NOW (until there's further clarification) will help with that.

That further clarification is likely to come in Springtime and, as always, we'll be guided by the prevailing conditions and advice etc from Government but, just like in 2020, we're determined to see the GWR happen when it's safe to do so and this sensible measure simply reinforces that intention.

So, in the unlikely event that it becomes clear that circumstances won't permit us to proceed as we would like in July, then we'll simply change to this September date and go ahead then instead.  And of course all existing entries will automatically be carried over to the backup date, if the need arises.

Hopefully this positive & proactive approach (combined with the knowledge that we prevailed as we said we would under these kind of circumstances in 2020) gives you the confidence and reassurance to come and join us if you haven't done so yet - the 2021 GWR will be happening, and we'll have everything in place for whichever date we ultimately go with.

However, it's also important to note that at this stage we're still working on the assumption that we'll have to apply a much-reduced cap on entries compared with a 'normal' year and, if that's the case, based on our current anticipated entry restrictions we now estimate that around 65% of the likely available places have already been taken.


Inevitably, this involves an element of conjecture on our part (and needless to say that ideally we'd very much like to get back to at least near normal entry levels), however it represents our reasonable 'best guess' as things stand and so we just want to share this as early and as widely as possible to avoid (or at least minimise) possible disappointment at missing out.

We've set out in the post below (dated January 2021) how we intend to manage the situation if we are subject to a reduced capacity, and that approach still stands.

And the good news remains that we still have some of what we call our 'priority' places available, however there are appreciably fewer than a few weeks ago and current rates of sign-up suggest that these places will be taken sooner rather than later.

Obviously we'll advise further as things develop but, for the time being, we very much hope that this update is of help and, with a backup date now in place, we know that we've got another great GWR day out waiting to happen - which is good news for everyone who's already entered, and also for those about to join them!
Feel free to let us know if you have any queries and, in the meantime,  please just stay safe.

January 2021

2021 - Ongoing Coronavirus Situation

Just as it was ten long months ago, we're back to very difficult and worrying times for a lot of people so, with that in mind, we'd like to update on where we're at currently and how we see things unfolding in 2021.


We'll start by reiterating the positive message we shared repeatedly last year, namely that WE'RE NOT GOING TO BE BEATEN BY THIS.


We were true to our word in 2020, we delivered a very safe and enjoyable event last year - one of very few to happen in the entire country - and it means that we now have a tried & tested COVID-secure model to hand if needed.  So hopefully that will give everyone the confidence to trust & support us again this year.


That said, the next few weeks are definitely going to be challenging and dominated by bad news and, quite probably, a real sense of doom & gloom, added to which Winter lockdown restrictions are likely to feel more severe than they did during an unseasonably warm Spring in 2020.


So the short-term outlook is certainly pretty bleak and most unwelcome, however the prospects from the various vaccine options DO provide genuine grounds for hope and optimism, and our view is that there is reason to believe that we could see a material change for the better from Easter onwards.


So as things stand there's absolutely nothing to suggest that the GWR won't be able to take place as scheduled on Sunday 18th July and therefore we're continuing to plan on that basis - albeit understanding that there is the distinct possibility that, once again, we may have to apply a significantly-reduced limit on the number of places we can offer.  We sincerely hope this isn't the case, but we need to be pragmatic and to plan accordingly.


We had to set a cap of 600 riders in 2020 (the maximum size permitted for any event in the country) and, while we very much hope to be back to at least very near normal by July 2021, we also have to accept that we may find ourselves in a similar situation again.


If that's the case then the only fair thing we could do is to operate a 'first come' policy on entries, with those entries over any specified limit or cap being refunded as & when any such official guidance or instruction is received. So, for example, if events get restricted to 600 people again and we find we've exceeded that number at the time this becomes known, we would prioritise the first 600 entries received by date order and refund any subsequent entries with our apologies.


We know this is far from ideal and not what we would want in the least, but it seems the fairest way to proceed if this scenario does in fact materialise - and giving priority in these circumstances to those people who've shown the greatest confidence and support does seem to be the most equitable way to manage this.


The good news right now is that entries haven't reached these levels as yet, however please note that after just a couple of months of entry being open we're already well over 50% subscribed based on our restricted 2020 capacity level, and so it seems likely that we may reach this threshold fairly soon.


Clearly, some of this is just conjecture and 'worst-case scenario' planning at this stage but, if the above situation does arise, hopefully you'll appreciate that we have at least alerted you to the possibility - and what the proposed remedy would be - in good time.


We will, of course, continue to monitor developments and the relevant official guidance & instructions as best we can and, where necessary, we will adjust our thinking in response and advise further accordingly.


Plus, while it's still extremely challenging and stressful for event organisers right now given the near-term negative outlook, this time around it's not all completely new and out of the blue - we don't like it one bit, but at least we've been here before - and, for our part, we actually feel much less daunted and certainly better prepared to meet the challenge than we did in 2020 (and we didn't do too badly then!).  So this gives us significant confidence for 2021, and we also hope it's of some help and reassurance to you too.


Finally, we reiterate that we firmly believe that the situation across the country WILL improve from Spring onwards so it's vitally important to remain positive and upbeat where possible in the immediate weeks ahead, and we hope (and expect) that enjoyable, social events like the GWR will once again help people physically AND mentally as a semblance of normality returns in the Summer.


Please feel free to let us know if you have any queries regarding any of this, and do sign up as soon as you can to secure your place for the 2021 GWR (if you haven't done so already).


And - most importantly - please stay safe, follow the official expert guidance, and remain as positive as you can while we get through this latest difficult period.


Don't forget our motto - Rise to the Challenge! :)

November 2020

2020 Fundraising Effort

We're fairly sure that no-one needs reminding how difficult and challenging 2020 has been for pretty much all of us, however hopefully it's not been all bad and there's been the odd bit of good news here & there - which we can add to with details of a rather special fundraising effort from our riders this year, given the circumstances.

We've now gathered as much information as we can on the overall fundraising effort from our GWR and GER cycling challenges, and it looks like the combined fundraising figure for 2020 is around £35,000 - which also means that almost £400,000 has now been raised in total for good causes by our riders since we started.

As always, numerous different charities and causes benefitted from riders' efforts & exertions in 2020 and every year we're pleased to see so many being supported.


And we're especially delighted to see that our official charity partner received huge amounts of support again, to the extent that Prostate Cancer UK has now received around £260,000 from its partnership with the Great Weston Ride and the Great Exmoor Ride.


Not unexpectedly, the overall 2020 fundraising total isn't quite as high as it's been in recent years - however when you consider that COVID restrictions meant that we had to limit the total number of available entries to less than 60% of our usual numbers, then you soon realise that it was in fact a pretty phenomenal effort this year.

And, of course, with so many other fundraising events simply not managing to overcome the COVID challenge and therefore not happening in 2020, we're sure that our riders' efforts and contributions are even more welcome and more gratefully received than ever.

So obviously we'd like to say a massive and heartfelt 'THANK YOU' to everyone who rose to one (or both) of these challenges and raised money this year - it's a very significant amount in very testing circumstances, and this success is entirely down to the efforts and commitment of sponsored riders and their generous supporters.

We would appreciate it if fundraising riders could also share this news with the people who supported them, together with our thanks and appreciation for EVERYONE who contributed, and Prostate Cancer UK has specifically asked us to let everyone know that they are extremely grateful for the tremendous support that has been shown yet again.

To play, press and hold the enter key. To stop, release the enter key.



And of course we very much hope that lots of people will enter and at least consider fundraising again next year - we never even dreamt that half a million pounds in fundraising would be achieved when we started down this path, and yet now it's very much in sight!


  • Facebook Social Icon
  • Twitter Social Icon

Charity Partner


Supported By

To play, press and hold the enter key. To stop, release the enter key.